Why are smart scenic spots not smart? In-depth discussion
The phenomenon of "smart scenic spots are not smart" reflects many problems in the construction of smart tourism. Although smart scenic spots have shown great potential in improving tourist experience and optimizing scenic spot management, they still face some challenges and shortcomings.
Analysis of the reasons why smart scenic spots are not smart
Emphasis on hardware over software: Over-emphasis on the introduction of technical equipment, while ignoring the development and optimization of software systems, leading to data silos and information disconnection. Lack of in-depth research on tourist needs, resulting in technology applications that are out of touch with actual needs and cannot truly enhance the tourist experience.
Data silo problem: Data from different departments and systems cannot be shared, leading to repeated data collection, incomplete information, and the inability to conduct effective analysis and utilization. The data quality is not high, and there is a large amount of duplicate, wrong or missing data, which affects the reliability of the data.
Lack of personalized services: Smart scenic spots often provide stereotyped services and cannot meet the personalized needs of tourists. Lack of in-depth mining and analysis of tourist behavior data, unable to achieve accurate personalized recommendations.
Insufficient operation and maintenance: After the construction of smart scenic spots, there is a lack of effective operation and maintenance, leading to frequent problems such as equipment failure and system collapse, which affects the tourist experience. Insufficient personnel training, unable to skillfully operate and maintain the smart scenic spot system.
Excessive commercialization: Some scenic spots pay too much attention to commercial interests, using the construction of smart scenic spots as a means of profit, ignoring the tourist experience and cultural heritage. Blind pursuit of high technology has led to excessive construction costs, which has affected the sustainable development of scenic spots.
How to create a truly smart scenic spot
- Tourist-centered: Put the needs of tourists first, understand their behavior habits through big data analysis, and provide personalized and customized services.
- Strengthen data integration: Establish a unified data platform to realize the interconnection of data from various systems in the scenic spot and improve the efficiency of data utilization.
- Improve system stability: Strengthen system maintenance to ensure stable and reliable system operation and avoid failures.
- Focus on talent training: Strengthen the training of scenic spot staff to improve their ability to master the smart scenic spot system.
- Balance business and public welfare: Adhere to the balance between public welfare and commerciality, not only to ensure the economic benefits of the scenic spot, but also to pay attention to cultural heritage and social benefits.
- Strengthen top-level design: Formulate a scientific and reasonable construction plan for smart scenic spots, and clarify the development goals and paths. The development trend of smart scenic spots
- In-depth application of AI technology: Artificial intelligence technology will play an increasingly important role in smart scenic spots, such as face recognition, voice interaction, and intelligent tour guides.
- Popularization of AR/VR technology: Augmented reality and virtual reality technology will bring tourists a new immersive experience.
- Application of blockchain technology: Blockchain technology can ensure the security and transparency of data and enhance tourists' trust in smart scenic spots.